So what’s the best context for you to use? A great place to start could be show your staff the complete waste management process. To make your message relevant, you need to know how well your staff currently recycle are they not doing it at all, or just incorrectly segregating waste? What percentage are currently engaged? If you start teaching Grandma to suck eggs, your staff will turn off, and you won’t get results, so start by figuring out what will actually be relevant. So what can you learn from Blue Planet II? Relevance Well if you’ve got this far into the post, you may be having a bit of a headache getting people to recycle. The message was crystal clear, abundantly real, and obviously entirely the fault of humans. Nobody could argue that all this plastic is ‘part of a natural cycle’ or that it ‘would have happened anyway, and there’s nothing humans can do about it’. You didn’t need to have a PhD to see that this is undeniably a big problem, and it’s 100% our fault. Scientists come up with figures which, although shocking, aren’t usually very tangible. Let’s face it climate change can sometimes seem pretty obscure. It added in the all-important emotional element it wasn’t just some abstract and fairly meaningless figures it was real animals in natural environments in danger because of us humans. It put out a powerful message that thousands of marine animals are suffering and it’s all because of us. It was impossible not to be affected by how plastic pollution is affecting marine life. It showed us that the huge amount of plastic we throw away is directly linked to the welfare of marine life. We’ve always known in a kind of abstract way that we should recycle stuff, and that there’s some plastic floating in the sea, but Blue Planet II did two things to change this: it showed the massive extent of the problem, but more importantly it clearly linked our habits and behaviours with the huge problem affecting our oceans. David Attenborough’s message in Blue Planet II clearly applied to everyone who watched it and made it obvious that we all need to change our lifestyles. We all use a huge amount of single-use plastic in our lives, and we all need to change our habits. Nobody who watched the series could honestly say ‘this doesn’t apply to me I don’t really use much plastic, I don’t need to change’. In this post, we’ll dig into what they were, and how you could use these techniques to change recycling habits in your workplace. We believe there were 4 main reasons Blue Planet struck such a chord. But how was this such a success? How did a documentary about ocean life change the way a nation thinks about single use plastics? Millions of people we’re spurred on to change their habits. This single programme revolutionised the mindset of an entire nation. Just over a year ago, David Attenborough’s ‘Blue Planet II’ was aired.
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